Cindy Madden

Cindy Madden is a versatile Digital Marketing professional with a deep interest in Brand Management, Technology, and Data Insight. She boasts a comprehensive set of skills in campaign management, analytics, and strategy development.

Cindy's expertise lies in Digital Marketing & Campaign Management, Global E-Commerce, Vertical P+L and Strategy, Insights/Analytics, program development and execution, project management, competitive analysis, and technology/platform management.

With technical prowess in tools such as Google Analytics, Adobe Omniture Site Catalyst, Google and Facebook Adwords, and Salesforce Marketing Cloud, Cindy is a GA Certified professional with proficiency in various software and platforms.

Her educational background includes a Certificate Program in Intermediate Chinese and Chinese Literature from the University of Nanjing, a Bachelor of Science in Finance, Marketing, and East Asian Studies from New York University, and a study abroad experience in Finance and Marketing at University College London.

Cindy Madden has held notable positions such as Director, Demand Partnerships at MediaAlpha, GM of Life Vertical at Katch LLC, E-Commerce Partner Marketing at Onestop Internet, Marketing & Analytics Manager at TUMI, and International Sales Business Management at UBS Wealth Management.

She currently serves as an Advisory Board Member at UC Santa Barbara, showcasing her commitment to staying engaged with academia and the professional community.