Lucian Blaga University of Sibiu

Project Manager

The Moodescher Incorporation SRL group of companies had operations in the retail area (it held the national distribution license for Mobile Outfitters USA products and services) as well as a supplier of metal parts for the automotive industry.

Managing day-to-day operations, developing business strategies, managing the budget, developing advertising campaigns and promoting the company's products and services, leading the team and ensuring a great customer experience.

Identifying business opportunities and turning them into successful partnerships. Prospecting and identifying potential customers, developing and maintaining relationships with them.

The Moodescher Incorporation

Marketing and Operations Responsible

I held a multifaceted role that encompassed various responsibilities related to enhancing the online presence of the company and driving digital marketing initiatives. My core duties included designing, optimizing, and managing the company's website and social media platforms, planning and executing digital marketing campaigns to generate leads, creating engaging digital content, and consistently monitoring the performance and effectiveness of our marketing efforts.

• Ensured the website was user-friendly, visually appealing, and in alignment with branding guidelines.
• Implemented SEO strategies to improve search engine rankings and enhance organic traffic.
• Managed and curated content on various social media platforms.
• Developed a content calendar and executed social media campaigns to engage with the audience and promote brand awareness.
• Monitored social media trends and incorporated them into our strategy.
• Managed campaign budgets, ad creatives, and schedules to optimize campaign performance.
• Focused on generating high-quality leads through various digital channels.
• Implemented lead capture strategies on the website, landing pages, and social media profiles.
• Utilized lead nurturing tactics to convert prospects into customers.
• Created compelling and relevant digital content
• Ensured that all content was tailored to meet the needs and preferences of the target audience
• Maintained a content calendar to ensure a consistent publishing schedule
• Monitored the performance and effectiveness of digital marketing campaigns using analytics tools and platforms
• Analyzed key metrics such as website traffic, conversion rates, click-through rates, and social media engagement
• Made data-driven decisions to optimize campaigns and improve ROI
• Prepared regular reports summarizing the results of digital marketing campaigns
• Conducted A/B tests on various elements of digital marketing campaigns, including ad copy, landing page design, and email subject lines

STAR STONE PRODUCTION

Digital Marketing Specialist

Managing the Romanian operations of Honey Science Corp after it took over the start-up TwoTap whose operational management I was in charge of.

Honey

Office Lead

My role in the company involved managing the operations of the Romanian office, having administrative, recruiting, training and managing a team of 20 entry level web developers.

• Supervised the day-to-day operations of the Romanian office, maintaining a productive and welcoming atmosphere.
• Allocated resources efficiently, including facilities, equipment, and supplies, to support team needs.
• Developed and enforced office policies and procedures to optimize productivity and operational effectiveness.
• Led the end-to-end recruitment process for entry-level web developers, including sourcing, interviewing, and onboarding.
• Designed and implemented training programs to foster the growth and expertise of team members.
• Provided ongoing mentoring and coaching to nurture the professional development of team members.
• Monitored project progress, identified potential roadblocks, and proactively implemented solutions to keep projects on track.
• Cultivated strong client relationships and actively solicited feedback to enhance our service offerings.
• Addressed client inquiries, concerns, and issues promptly and professionally, resolving them to the client's satisfaction.
• Maintained meticulous records of office activities, project status, and team performance.
• Produced comprehensive reports on project progress, budget utilization, and customer service metrics.
• Utilized data-driven insights to identify areas for improvement and implement necessary changes to enhance efficiency and customer satisfaction.

Two Tap

Operational Coordinator

I was responsible for the successful planning, design, implementation, and ongoing management of our online shop. My primary responsibility was to oversee the end-to-end process of creating and running a successful e-commerce platform. I was tasked with guiding the project from its inception to its successful launch and ongoing management

• Conducted in-depth market research and competitor analysis to identify opportunities and challenges in the online retail space.
• Collaborated with stakeholders to define project objectives, scope, and key performance indicators (KPIs).
• Developed a comprehensive project plan, including timelines, budgets, and resource allocation.
• Oversaw the selection of e-commerce platforms and technologies that aligned with the project's goals.
• Ensured the online shop's design adhered to branding guidelines and promoted a cohesive brand identity.
• Conducted rigorous testing to identify and resolve any technical issues or bugs.
• Designed and executed a comprehensive digital marketing strategy to promote the online shop.
• Managed online advertising campaigns, including pay-per-click (PPC), search engine optimization (SEO), and social media marketing.
• Ensured excellent customer support through various channels, including live chat, email, and phone.
• Monitored customer feedback and reviews, making necessary improvements to enhance user experience.

UniqPunct SRL

Create daily content for company's social media accounts and community management duties.

Smartketer

Social Media Marketing Consultant

• Edit and produces web-based video, photo and audio projects. 
• Web development and implementation of marketing strategies on a portfolio of websites in order to earn affiliate marketing revenue. 
• Web and e-commerce consulting.
• Desktop publishing and multimedia editing

Freelance

Social Media Strategist & Multimedia Editor

• Responsible for overseeing and executing comprehensive SEO/SEM campaigns for our websites. 
• Develop and execute SEO/SEM strategies to improve organic search rankings, increase website traffic.
•  Conduct comprehensive keyword research, competitor analysis, and website audits to identify optimization opportunities.
• Monitor and analyze website performance metrics, such as traffic, rankings, and conversions, using tools like Google Analytics and SEO software. 
• Collaborate with the web development team to optimize website structure, navigation, and user experience for improved search engine visibility. 
• Keep projects within budget and track project timelines, milestones, and deliverables to ensure successful completion.

Inform Media SRL

Digital Marketing Responsable

• Investigated escalated technical support cases and executed resolution of customer's reported technical issues, resolving complaints within service level agreement time frame,
• Utilized remote diagnostic technology to troubleshoot complex problems identifing system issues, reported bugs to the development team, and deployed necessary workarounds for non-technical customers.
• Tracked customer facing issues and monitored system performance utilizing customer feedback. Tracked and reported on cases resolved, to ensure effective feedback loop from customer.

RCS & RDS

Technical Support Engineer

• Prospect, identify, and qualify potential customers for integrated telecommunications services through various channels.
• Conduct in-depth needs assessments to understand customers requirements and recommend suitable solutions. 
• Negotiate pricing, contract terms, and service agreements to secure new business and achieve sales targets.

SC Genius Network System SRL

Sales Representative

• Maintaining a network of 20 computers, good software and hardware functioning of the equipment serving the services provided to customers. 
• Keeping track of receipts and expenses, supplying consumables and other consumables.

Ciprian Alexei