Reinaldo Ramos, a highly experienced game developer, professor, and PhD in Intelligence Technology and Digital Design (TIDD) has dedicated his career to the digital game development industry. With a BSc in Computer Science, Reinaldo worked as a Director of Technology and founding partner at QUByte Interactive, successfully developing a game for iOS using the HTR Unit with millions of players worldwide. He also helped develop Nintendo Wii games at Graffiti Entertainment, Inc. in the US. As the former President of the IGDA Chapter of São Paulo, Reinaldo also actively participates in the academic field as a professor and coordinator at various universities such as PUCSP and ESPM. He is the owner of T4 Interactive, currently working on a new IP with a highly skilled team of top-tier game developers. Reinaldo's deep interest in the behavior and role of the player makes him a highly reflective person when it comes to the importance of meaning in the games market and its technology. He continues to unite his vision of the academic area and game development industry, merging his expertise and skills in the field.