Da Deng is an experienced industrial design lead with a global background and international project management skills. With experience in both global corporations and design consultancy, he has designed products for industry leading brands and businesses worth billions of dollars. Specializing in product innovation, VBL, branding, trend research, and analysis, 2D/3D CAD development, rendering & visualization, product CMF study for consumer and commercial products, and much more.

Da holds a Master of Fine Arts in Industrial Design from the Rochester Institute of Technology and a Bachelor of Engineering in Industrial Design from the University of Shanghai for Science and Technology. He has also studied furniture design in Scandinavia at the Danish Institute for Study Abroad and holds a certificate from Adobe Product Expert.

Da has worked as a Principal Designer at SharkNinja and formerly as a Senior Industrial Designer at Newell Brands, Motiv Design, and Sky Mind Co., Ltd. He has also worked as a teaching/graduate assistant at Rochester Institute of Technology and designed products in various categories such as food and beverage, home appliances, restaurant/bar back-of-house appliances, filtration and plumbing, hardware, tools, housewares, furniture, and writing platforms, mass-production products, merchandising. Some of his featured design projects include Keurig 2.0, Vitamix S-series blenders, Ninja Motorized Blender products and Coffee Bar products, and filtration/faucets/shower projects for various brands like Culligan, Moen, Franke, Aquasana, among others.