Juan Martinez-palomo is a seasoned digital commerce strategist with broad industry experience spanning consumer goods, FMCG, and B2B sectors. With a focus on identifying and facilitating the digital path to purchase along the customer journey, Juan has carved a niche for himself in loyalty building and impulse stimulation at point of sale. His wealth of expertise in solution selling and E-commerce platforms has helped accelerate growth, while his obsession with SEO has resulted in top-ranking product detail pages.

Juan studied at the John F. Kennedy School in Berlin, earned a BA (Honors) in European Business Administration from Anglia Ruskin University, and achieved a Dipl. Kaufmann in International Business from The Berlin School of Economics and Law.

Juan has held distinguished positions across prominent organizations, including his current role as Global Digital Commerce Strategist at Henkel. Previously, he served as the E-Commerce Leader-West Europe at 3M, Omni Channel Sales Lead Western Europe - Honor Smartphones at Huawei Technologies, and Global Online Sales & Strategy Lead at D.E MASTER BLENDERS 1753. Juan has also held senior positions such as Senior Manager-Global Online Key Accounts at Philips Consumer Lifestyle, Online Sales & Marketing Manager at Sony Electronics, and European Account Manager at Sony Electronics.