University of California, Davis

Assistant Manager, PR at Rare Beauty

Rare Beauty

Influencer Events Manager

Assistant Manager, PR

Coordinator on the influencer team where I have developed and managed influencer relationships specifically within Benefit Club Pink, Benefit’s micro-influencer program.

•Discovered new influencer talent by recruiting and growing Benefit Club Pink’s Member count from 200 to 900 micro-influencers

•Launched and developed a new members only app for all Benefit Club Pink members to actively communicate and engage with each other and the Benefit team

•Tracked success and growth of all 900 influencers in the Benefit Club Pink Program using TribeDynamics and Social Ladder

•Owned communication for the Benefit Club Pink email account and the Benefit Club Pink app

•Managed Influencer Gifting

•Worked closely with other teams to repurpose content from Benefit Club Pink talent on all social channels as well as coordinate social takeovers

•Assisted with influencer events such as Benefit Brow Search, Beyond Benefit, and other product launch events

•Represented the brand as a host at influencer events and various consumer facing digital opportunities

Benefit Cosmetics

Influencer Marketing Coordinator

•Assistant account executive on BaubleBar, Coomi, Dear Frances, Hanky Panky, and Kenneth Cole accounts

•Managed relationships with celebrity stylists and editors by facilitating showroom pulls for editorial and VIP requests and conducting targeted outreach

•Monitored, tracked and reported on editorial and social media coverage for multiple clients

•Managed incoming and current sample showroom inventory

•Assisted in coordinating bi-annual press previews

•Worked with clients and additional brand partners to create and send out targeted celebrity giftings

•Helped supervise, train, and mentor 4 interns

Wetherly Group

Showroom Coordinator

•	Invited back to work full time after graduation from UC Davis

•	Prepped showroom daily for styling appointments and various events in showroom

•	Established industry knowledge of stylists, brands, and branding strategy

•	Merchandised new collections in showroom

•	Monitored press coverage

•	Organized shipments and messenger deliveries

•	Managed and maintained inventory samples

•	Assisted in facilitating celebrity giftings and PR sends

•	Created target lists of important industry tastemakers and VIP's

Public Relations Intern

Pinkadot Boutique

Sales Associate

Caitlin Caulfield