Kiran Guruswami is a seasoned professional in the intersection of data, analytics, and technology in the advertising industry. With a background in Engineering, he has successfully led and managed analytics and tech teams, from inception to execution, to deliver high-performance data-driven solutions to a broad range of top clients across industries. Kiran has held different leadership positions in Annalect, Omnicom's data and technology experts, developing Annalect India's strategy and vision to maximize growth by launching new services and delivering quality data, technology, and digital solutions to partners globally.

He is well-versed in data-driven media and communication planning, multi-channel marketing performance measurement, real-time marketing, business intelligence, data visualization, revenue management, agency, and client servicing, business strategy, team management, business development, and operational excellence. Kiran aims to deliver innovative solutions to agencies and clients willing to adopt data-driven marketing practices and combine his digital and traditional media experience with data analytics and technology expertise.

At Annalect, Kiran played a vital role in developing and expanding Omni, Annalect's suite of products that democratizes data insights, making it accessible to anyone to create effective and differentiated marketing campaigns. Kiran studied B.Tech at Shanmugha Arts, Science, Technology, and Research Academy and has worked previously as a SAP BI Consultant at Wipro Technologies and a Data Visualization Analyst at GIO from Wunderman.