Elena Lien is an accomplished marketing professional with a diverse background in strategy and execution. She has experience working with agencies and SaaS organizations, and is known for her ability to operate in fast-paced environments. Elena has an analytical and adaptable approach to her work, and her expertise spans across various industries including SaaS, medical technology, hospitality, retail, construction, chemical, and legal.

Elena's specialties include strategic and tactical planning, competitive market research, lead generation/growth marketing, digital marketing (with a focus on Google AdWords and Facebook campaigns), content strategy/SEO, email marketing, event marketing, and direct mail campaigns. She brings a hands-on approach to her work and has experience using various software tools and platforms, including email platforms such as ActiveCampaign, Constant Contact, SharpSpring, and Silverpop, Google Suite (Analytics, AdWords, DataStudio, Tag Manager, and Optimize), CRMs such as Customer.io and Close.io, web management platforms such as WordPress, Unbounce, and Squarespace, social media platforms including Facebook, Facebook Business Manager, Instagram, and LinkedIn, Ahrefs, Zapier, Asana, and more.

Elena has studied at Georgetown University and The American University in Cairo, and has held several roles throughout her career, including Associate Director of Marketing at CovalentCareers, Senior Marketing Manager at Evergreen (formerly known as TapHunter), Senior Account/Marketing Director and Account Manager at mdg (marketing design group), Associate Outreach & Marketing at Chemical Educational Foundation, Financial & Legal Analyst at Kobre & Kim LLP, Research Assistant at The Berkley Center for Religion, Peace, and World Affairs, Legal Assistant at Aubertine Draper Rose LLP, and Intern at the Office of US Senator Jeff Merkley.

Overall, Elena is a dynamic and experienced marketing professional with a proven track record of success in driving growth and delivering results.