Käthe Anchel

Käthe Anchel is an accomplished product leader with more than 15 years of experience in designing and building successful B2B and B2C products. Anchel has worked with global leaders in various industries such as financial services, mobile payments, healthcare, eCommerce, and education. With her passion for impactful product design and delivery processes, she has implemented measurable outcomes through testing, learning, and scaling product experiences. Anchel's key areas of expertise include product management, user experience, content strategy and development, mobile payments, ecommerce, market-entrance and product launch strategy, product marketing, designing for innovation and scale, and campaign test strategies. She has proven success in leading cross-functional teams of stakeholders, designers, and technology leaders while fostering collaboration and achieving clear goals that maintain a balance between business and customer needs. Anchel has held executive positions in various organizations, including EVP, Head of Innovation, Product & Experience at Umpqua, Director of Product Management - Citi Fintech at Citi, CEO at Virtual Piggy, and others. Anchel holds a degree from The George Washington University in Radio & Television and Criminal Justice.