Wendy Lac is a marketing operations professional with a diverse set of skills and experience in digital marketing, analytics, and database management. She holds a BA in Sociology and Marketing from UC Irvine and has also received an Award of Achievement in Digital Analytics from The University of British Columbia. Throughout her career, Wendy has held various positions such as Senior Manager of Marketing Operations at Carta, Senior Manager of Marketing Operations and Analytics at Narvar, Marketing Operations Manager at Achievers, among others. She has a rich blend of expertise in marketing automation, CRM, analytics, marketing strategy, website optimization, and project management. Her specialties include digital analytics and pipeline reporting, marketing automation, search marketing, website optimization, and presentations and dashboards. Wendy is a results-driven marketer who leverages her analytical background to maximize ROI and attain business goals.