Shraddha Lade is a seasoned sales and marketing professional with over 5 years of experience in various fields such as strategic account management, customer relationship management, pre-sales, lead and demand generations, inside sales, concept selling, solution selling and consulting. She has sold SAP consulting services, Microsoft SharePoint, BI services, Liferay, WebSphere, and more. Shraddha is skilled in identifying and developing new markets, generating leads, and ensuring client retention. She is knowledgeable about formulating and implementing sales initiatives and marketing strategies, including new and innovative marketing campaigns, and tracking performance to achieve objectives and enhance organizational effectiveness. Shraddha is a result-oriented individual with a remarkable track record for identifying opportunities for accelerated growth. She has a PGDM (Marketing) from Indira Global Business School and a BSc in Biotechnology from Fergusson College. She has worked as an Assistant Manager in Smart Cities at MarketsandMarkets™, formerly as a Sr. Executive at Bristlecone, Sr. Sales and Business Development at Fulcrum Worldwide, Business Development Manager at PrimeNumerics Consulting, Marketing Assistant at PrimeNumerics Consulting, Assistant Manager Grade 1- Privilege Banker at ICICI Bank, and Management Trainee at Pantaloon Retail India Ltd.