Matt Herren is a highly experienced medical sales professional specializing in capital equipment, robotics, simulation, medical devices, and imaging in the healthcare industry. With an expertise in troubleshooting, technology, and software such as SaaS, CRM, and Cloud, Matt has a thorough understanding of complex sales cycles, negotiations, and clinical sales. He is knowledgeable in various sales methodologies such as SPIN Selling, VITO Sales, Solution Selling, and the Challenger Method.

Matt has an extensive clinical background with over 9,000 hours of medical and surgical experience in operating rooms, including general surgery, advanced minimally invasive procedures, and robotics. He has also received formal training and personal study of sales, hospitals, and operating rooms, adding to his impressive resume of credentials. Furthermore, Matt has worked with major medical companies such as AdventHealth, Baycare Health, HCA, Mayo Clinic, and more.

As the principal at TrueMED and formerly National Consulting at Mauna Kea Technologies, Matt is a reliable and knowledgeable source in the medical sales industry.