Mitch Muroff is an accomplished payment industry expert with over 25 years of experience in developing payment strategies, managing risk, and optimizing revenue growth for companies. He has launched global payment infrastructures, managed transaction risk, and drove payment strategy for major organizations like Microsoft, Yahoo!, and AT&T-acquired startups. His expertise spans a range of areas, including fraud risk management, recurring billing, product design, payments architecture, competitive strategy, reporting/metrics, due diligence, vendor selection, and recruiting. Along with his experience, he has an MBA from the University of Washington and a BA in Finance and Economics from the University of Western Ontario. Mitch is the CEO & Founder of Curaxian Inc., which leverages merchants' payment data to optimize revenue growth, customer experience, processing costs, and fraud prevention. His interests outside of work include meditation, cuisine, and kitesurfing.