Piyatida Haerr

Piyatida Buranatum Haerr is a seasoned professional with over 12 years of experience in UX research and design, specializing in delivering exceptional customer experiences across various industries.

Piya has led a wide array of projects, totaling over 150, spanning different sectors and countries, focusing on areas such as medical devices, software, mobile technology, websites, and enterprise applications.

With a commitment to nurturing talent, Piya actively engages in training and mentoring young professionals, imparting her expertise in UX research methodologies.

She pursued her education at DePaul University and currently holds positions as a Partner at Bold Insight, with previous roles including Partner at Bold Insight at ReSight Global, Director at Bold Insight, Senior Research Director at GfK, and various roles at User Centric, Inc.