Irina Kuzina is a highly experienced commercial and marketing professional with a deep understanding of the professional hair care industry. She has studied at top universities in Russia and the UK, including the University of Cambridge, and has a background in both architecture and art. Over the years, she has worked with a range of high-profile organizations, including PZ Cussons, Joico Zotos Europe, Wella Professionals, and Maletti. She has held various positions, from Business Developer to Managing Director and CEO, demonstrating her breadth of expertise in sales, marketing, and business management. Irina is also a successful artist and interior designer.