Nolin LeChasseur is a seasoned B2B marketer with over 12 years of experience. He studied at the Wilfrid Laurier University and focused on marketing with a minor in philosophy. He co-founded Brainrider, a groundbreaking B2B marketing services company that specializes in providing tactical execution and creative production capacity for clients' digital, web, email, and print projects. LeChasseur's expertise lies in building high-performing marketing execution teams, B2B content marketing, B2B lead generation and nurturing, B2B website best practice, marketing automation software best practice, and marketing to buyer decision stages. He has been invited to speak regularly at marketing conferences to share his knowledge and insights with the community. During his career, he has also held positions such as Marketing Consultant, Director, Data Products & Services at Canada Post, Direct Marketing Line of Business, Marketing & Publicity Director at Swarm Theory Music Inc., Manager, Corporate Marketing at Platform Computing, Strategic Marketing Manager at Brightspark, and Marketing Manager at Gametronics.