Deborah Hurtado is a marketing strategist with extensive experience in branding, business development, and partner management. She studied Marketing at Universidad Iberoamericana in Ciudad de México and has since held various marketing roles at reputable organizations.

Currently, Hurtado works as the Demand Generation Manager at Verbit.ai, where she specializes in marketing strategy, go-to-market (GTM), and partner development. Her focus is on optimizing conversion rates and improving performance through smart nurturing plans, continuous testing, and creative thinking.

In the past, Hurtado was the Head of Marketing and Strategic Partnerships at Panorama Software, where she spearheaded the company's pivot towards telecom and successfully positioned the brand as a leader in telecom analytics. She was instrumental in re-branding the company and positioning it at key events, generating leads on a shoestring budget and signing deals worth over $500K each.

Hurtado is skilled in branding and awareness, positioning and storytelling, strategic marketing campaigns, B2B lead generation, product marketing, business development, partner enablement, and joint GTM. She is an expert in creating visually appealing presentations and leveraging LinkedIn to network and drive business outcomes.