Jeff Greenspoon

Jeff Greenspoon is a strategic expert with a unique insight into idea positioning, holding a degree in Business Administration from the Ivey Business School.

With a background in entrepreneurship, marketing, and strategy, Jeff has excelled through successful start-ups, mergers, and licensing arrangements.

Currently serving as the President of the dentsu Solutions Group, Jeff previously co-founded and led SPOKE, a prominent digital creative firm in Canada, later acquired by dentsu to strengthen its digital capabilities.

Jeff has spearheaded international campaigns for renowned brands like Nestle Nespresso, General Motors, Coca-Cola, and Disney, emphasizing quality communication and branding in the digital realm.

Recognized with accolades such as PROFIT Magazine's Young Entrepreneur Award and a nomination for Canadian Entrepreneur of the Year by Ernst & Young, Jeff is a sought-after lecturer at institutions like Google, UofT, and Ivey on topics ranging from marketing to entrepreneurship.

His specialties encompass strategic planning, advertising, marketing, digital media, consumer insight, and consulting, contributing to his successful management of professional service firms.

Education-wise, Jeff studied at FHCI and pursued Business Studies at the Ivey Business School at Western University.

His affiliations include the role of President, Global Solutions at dentsu international, previous board positions at the Canadian Marketing Association, and an Entrepreneur-in-Residence stint at Ivey Business School.