Liz Martin is a marketing and communications veteran with 18 years of experience in the industry. She has a keen focus on lead generation and brand awareness, and is passionate about crafting compelling stories that resonate with target audiences. With a degree in Psychology from Colorado State University, Liz has held a variety of roles, including Director of Marketing at OnPoint Community Credit Union, Director of Marketing Communications at Janrain, Inc., and Senior Director of Marketing & Communications at Webtrends. She has also worked on public relations teams for Microsoft, handling communications for products like Office, Windows, Windows Embedded, SQL Server, and Exchange Server. Outside of work, Liz is an avid runner and horseback rider, and loves to travel with her family while advocating for human rights and animal welfare issues.