Yuli Sun is a skilled researcher, specializing in both qualitative and quantitative research methods. With experience in conducting focus groups, one-on-one interviews, home visits, diary studies, CAPI, CLT, and online surveys, Sun is confident in her ability to understand customer experiences and translate them into data-driven insights. She is also adept at applying user experience (UX) methodologies to design and development processes, including persona development, concept workshops, user journey mapping, and UX testing techniques such as concept testing, product testing, and competitive analysis. Sun holds both a Bachelor of Applied Science (B.A.Sc.) degree from 江苏大学 and a Master's degree in Science (MS) from the Chinese Academy of Sciences. Currently serving as the Research Director at 益普索, she continues to use her extensive knowledge and experience to deliver valuable insights to clients.