Ipésup, Préparation HEC, Paris

Lycée Louis-le-Grand

Audencia, Nantes Graduate School of Management

New York University (NYU)

University of Cincinnati, OH

Co-Founder at mimi et lulu - a lovely baby journey

Hong Kong SAR

mimi et lulu offers personalized baby gifts delicately wrapped in lovely baby suitcases. Handmade with love and designed with French touch, those accessories are made of eco-friendly materials for the safety of baby and the protection of the environment. We currently ship to Hong Kong, Macau, Singapore, Taiwan and Europe
Our products can be found at <a href="http://www.mimietlulu.com">www.mimietlulu.com</a>

Other channels of communications:
- Instagram: <a href="http://www.instagram.com/mimietlulu_official">www.instagram.com/mimietlulu_official</a>
- Facebook: <a href="http://www.facebook.com/mimietluluofficiel">www.facebook.com/mimietluluofficiel</a>
-      Linkedin: <a href="https://www.linkedin.com/company/mimi-et-lulu">https://www.linkedin.com/company/mimi-et-lulu</a>

mimi et lulu - a lovely baby journey

Co-Founder

APM Monaco

Global Head of eCommerce and Customer Care (International and China owned websites)

Director, eCommerce & Digital Marketing, International Markets

Gucci (Kering Group): Hong Kong
Full P&L, strategic direction and leadership responsibilities for the launch and management of a new multi-lingual E-Commerce website focused on luxury customer services
-  Hired and trained full team
-  Negotiated contracts with 3PL, Courier, Payment Methods (Amex, Visa, Mastercard, JCB, Paypal) and Gateway, Digital Marketing agency and other vendors
-  Managed P&L and defining E-Commerce strategy to grow the business
-  Defined and adjusted the SOPs (Standard Operating Procedures) to ensure efficient operations
-  Led the setup of the warehouse at 3PL including equipment purchase and installation, merchandise receiving and QC, non-merchandise purchasing (packaging and printed materials)
-  Led the testing of OMS and WMS before launch and fixing bugs after the launch
-  Identified new opportunities through the analysis of the merchandise mix, Google Analytics data (including traffic, conv. rate, abandonment cart…), eCards, SEO, SEM, and Social Media
-  Implemented and launched new functionalities (Try-On Delivery Service, Same-Day Delivery, Live Chat, Tailoring, Book an Appointment in Store, iPads in Store…)
-  Ensured the website content is accurate and in line with Marketing strategy
-  Worked closely with Local, Regional (including China, Australia, Japan and Korea) and Worldwide Human Resources, Finance, Marketing, Digital, Clienteling, IT, Creative, Merchandising, Content and Client Services departments
-  Managed a team of +8 people including E-Content, E-Merchandiser, E-Logistics, Digital Marketing and Call Center/Client Services
-  Reported to General Manager Hong Kong & Macau

Gucci

Director, eCommerce

Full P&L, strategic direction and leadership responsibilities for the design, development, and execution of innovative online marketing, e-commerce, Social Media, CRM strategies and partnership with e-retailers.
-  Designed a new customer journey including customer survey, online reviews and physical mailings development with segmentation based on customer profile
-  Led major projects including Customer Database Migration to a new database management system, launch of a new website in responsive design, redesign of loyalty program
-  In charge of website animation calendar, promotional activities, SEO, SEM, Email Marketing,
-  Implemented new Online Marketing Programs (Ambassadors’ Program, Staff Purchase…) and new website functionalities resulting in increased Net Sales of 35% vs LY
-  Identified new opportunities with online retail partner (<a href="http://LaneCrawford.com">LaneCrawford.com</a>)
-  Collaborated constantly with Domestic, Regional (including China, Australia and Singapore) and International Marketing, Digital, CRM, Finance, IT, and Creative, Warehouse and Customer Service departments
-  Managed a team of +2 people including E-Commerce & CRM Assistant Manager and Executive
-  Reported to General Manager Hong Kong & Macau

Clarins Group

CRM & E-Commerce - Hong Kong/Macau

Promoted to Senior Director in Jan 2017
Promoted to Director in Jul 2013
Promoted to Senior Manager in Mar 2012
Hired as Manager in Mar 2011

- Part of Global Digital Executive Steering Committee
- Graduated from Clarins University - High Potential program
- Award: 2016 Global Best CRM & E-commerce for Clarins Fragrance Group
- Manage a team of 5 direct reports and 5 Call Center agents

- E-Commerce:
- In charge of budget and spending to achieve e-commerce goals
- Develop and implement Online Marketing Strategy
- Spearhead all online activities (Search Engine Optimization/SEO, Eblasts, Animation Calendar, Promotions…)
- Work with International & US Digital, Marketing and Creative teams to ensure punctual deliverables
- Launch and maintain online promotional animations
- Execute email communications and marketing projects
- Review KPIs to quantify business & identify trends and opportunities
- Supervise online brand representation through all channels
- Foster new Online Marketing initiatives and concepts about using electronic mediums to digitally build customer relationships & increase sales (Digital Scratch-Off, Paid Membership Programs…)
- E-Commerce Solution: Demandware

- Digital Media Buy:
- Develop and implement SEM Strategy (Google, Yahoo/Bing)
- Responsible for Digital Media Buy

- E-retailers (<a href="http://Macys.com">Macys.com</a>, <a href="http://Nordstrom.com">Nordstrom.com</a>, Sephora.com…):
- Interface and negotiate with retailers on promotional opportunities & planning/execution

- Social Media:
- Spearhead Social Media communication through all channels (Facebook, Twitter, Instagram…)
- Spearhead games and contests

- CRM:
- Manage budget
- In charge of Customer Relations and Satisfaction
- Supervise Call Center for E-commerce activities and Concierge for Loyalty Programs
- Responsible for Loyalty Program and monthly mailings (welcome, rewards…)
-  	Manage mailers from brief to production
- Manage new projects to improve relationships with customers
- CRM Solution used: Neolane (Adobe)

Senior Director, E-commerce, Digital Marketing & CRM - New York (USA)

- Strategy and Budget/P&L:
- Responsible for the online strategy
- In charge of a $2.3 million budget
- Creation of a P&L template for the countries to calculate their profitability

- Site Development (E-Commerce and E-Marketing Sites):
- Securing site translations, domain names.
- In charge of leading the digital evolution of e-commerce and e-marketing sites and guiding countries to rollout their sites
- Responsible for the development of a new e-marketing platform

- Digital Creative Asset Development:
-  	Responsible for providing the digital assets to countries in accordance to product launches per country - 	Creation of exclusive online kits (launch kit, welcome kit, discovery kit)

- Promotions
-  	Responsible for guiding countries for their online promotions

- Social Media:
- Part of the Social Media team to develop a Social Media strategy to support the countries
- Providing guidelines to the markets on how to implement local Social Media
- Creation of a Social Media Toolkit

Kiehl's Since 1851 (L'Oreal)

Global E-Commerce and Digital Manager - New York (USA)

- E-Commerce:
-  Responsible and accountable for the coordinated management of the re-design of the website,
-  In charge of increasing the traffic to the website (SEO, blog directories…),
-  In charge of developing and tracking sales and visibility on the Internet (negotiating contracts with Third-Party Websites, creation of special language pages, content update on the website),
-  Responsible for setting up and updating Social Media, and developing Viral Marketing
- Marketing:
-  Define and initiate projects to support the GMs on their daily job (giveaways, collaterals, packages and promotions)
- Paid and Organic Search:
-  Responsible for the set up of a search engine strategy,
-  Build and update ads on various search engines (Google, Yahoo and Bing),
-  Track, monitor and analyze performance and traffic generated on a monthly basis (click-through rate, revenue, top keywords…),
-  Optimize ads and copy of website to appear on organic search
- Communications:
-  Build credibility, establish rapport, and maintain communication with guests through the creation of  Newsletters, E-Newsletters and feedback surveys, the update the blogs on a daily basis,  the response to guests’ requests, the tracking and response to online reviews (Tripadvisor, Yelp…)
-  Act as the liaison, brief and manage projects with the advertising and the PR agencies (VIP kits, creation of marketing materials, ads, logos, promotions and press releases), update in-room directories, welcome letters…
- Sales:
-  Prospect and manage corporate accounts, give tours of the properties.
-  Act as the liaison between corporate accounts and Reservations Manager to respond in a timely manner to their requests.

Apple Core Hotels Inc.,

Marketing and Sales (E-Commerce Specialist) - New York (USA)

- Internal Communications: created the content of a website for Managers, created a leaflet on the trading room, updated the intranet (Corporate Institutions page), implemented invitations and surveys, analyzed the results of surveys
- Special Events: in charge of managing the guest list of the Europe Management Seminar (300 people), the logistics of the Graduate School Program (400 people), and the logistics of a press trip for Spanish journalists (30 people)

Societe Generale Corporate and Investment Banking - SGCIB

Internal Communications and Special Events - Paris (France)

- Internal Communications: updated the intranet, wrote items for several publications, was responsible for the employee discounts, worked on the announcements of the change of the SG logo (goodies, brochures, Intranet), of the move of 350 employees to Jersey City, NJ (welcome books and welcome bags, meetings with the employees, special announcements), and of the redesign of the intranet.
- Marketing: created in partnership with an external company small objects for the significant deals closed by the company, reported the requests and the follow-up on Access.
- Media Relations: interviewed Senior Managers for French magazines.
- Special Events: welcomed and registered people during events.

Internal Communications, Marketing, Special Events (New York)

- Visual Identity: worked on the Design for logos, business cards, envelopes, company letterheads for La Banque Postale (La Poste-Post Office), and for Arkema (Atofina-Petroleum company).
- Packaging: worked on the creation and lifting of food packaging (Milleret-cheese manufacturer) and bottle packaging (Clan Campbell-whisky manufacturer).
- Stores: worked on the decoration of the head quarter offices of Adidas and on show stands for Nissan.
- Style Guide: implemented the style guide of Corail Lunéa (TGV-high speed trains).

TBWA France - Brand Company

Project Manager

- Internal Communications: implemented internal social events, prepared client meetings, prepared the internal newsletter.
- External Communications: in charge of Public Relations (press releases, press kits, reviews of articles, event planning) and of Corporate Communications, analyzing the collaborative strategy of Altavia and Victor, implementing the specifications of the new website, recruiting new clients.

ALTAVIA PARIS

Internal and External Communications

Non-for-profit job as head of a holiday camp in France in July 2001 for children between 8 and 12 years old:
- Management: sought a campsite, managed and trained the staff, managed the daily agenda, managed daily themes, organized educational activities.
- Bursar: in charge of creating the daily meals and managing supplies (food/beverage…)
- Book keeper: in charge of the provisional budget, contributions, managed expenditures, reported of costs.
- Nurse: obtained First Aid Certificate, in charge of hygiene and first aid.

Myriam Tzinmann-Rebibo