Ellen Lee is a successful entrepreneur with over 20 years of experience in the travel industry. She has a proven track record of building and leading high-performance teams to drive growth and profitability. Her expertise lies in strategy, marketing, brand and product development, and innovation. Ellen studied at the University of Chicago Booth School of Business and obtained her B.S. from Marquette University.

Ellen serves as the Chief Product & Commercial Officer at ATPCO, where she focuses on digital, e-commerce, mobile experiences, strategy, brand development, acquisition marketing, business development, product management, pricing, distribution, and loyalty & retention in the travel industry. Prior to ATPCO, Ellen was the SVP of Digital Marketing + Experience at Alterra Mountain Company and held several executive positions at Hyatt Hotels Corporation in the areas of digital, e-commerce, and marketing. Ellen was also the VP of Product at Adara Media, where she oversaw product development and innovation.

Ellen is a respected thought leader and has shared her expertise at various conferences and events. Her passion for creating exceptional travel experiences has earned her several accolades in the industry.