Providence College

Senior Director, Marketing at Form Health

Greater New York City Area

- Lead all marketing efforts for direct-to-consumer and B2B acquisition growth
-  Drive all social media, email, e-commerce, content, and partnership strategy.
-  Own all budget, strategy, and execution for paid media efforts.

Form Health

Senior Director of Marketing

Rare Beauty Brands

Senior Director, Marketing - Patchology

- Lead global direct-to-consumer marketing and sales through an intense focus on marketing strategy and site enhancements to increase visits, conversion rate, and average order size.
- Own budget and responsible for managing towards profit-loss goals.
- Responsible for acquisition and retention digital marketing strategy and budget including email, SEO, retargeting, affiliates, paid and organic social media, loyalty and referral programs.
- Oversee various partners including global PR and influencer marketing agencies, increasing brand awareness that has led to repeat orders across websites and with major retailers including Sephora, SpaceNK, and Ulta.
- Own product launch calendar and strategy across paid, owned and earned media, with most recent launch delivering single day sales on par with Black Friday and Cyber Monday.
- Analyze and report on websites and marketing programs, present performance to senior leadership and board of directors providing recommendations for optimization.
- Drove migration to new e-commerce platform, emphasizing merchandising, site content, and usability, resulting in increased conversion rate and repeat purchase.
- Establish guidelines and best practices for Customer Service, driving improved NPS.
- Lead strategic retail marketing efforts for top accounts including Ulta and Sephora
- Collaborate with other teams across sales, new product development, and operations to ensure smooth execution of strategies.

Director, Digital Marketing - Patchology

- Led and executed all customer acquisition efforts including PPC, Affiliates, Paid  & Organic Social, CSEs, Google/Bing Shopping, Display, Retargeting, and SEO for all three brands under the Gemvara umbrella.
- Managed all marketing budgets ensuring a strong ROI for each channel
- Developed strategic email marketing plan for acquisition, transactional, and personalized trigger emails. Owned content calendar, creative direction, analytics, and reporting for all.
- Successfully ran Facebook, Instagram, and Pinterest campaigns both for, organic and paid efforts, driving customer acquisition and community growth. Drove paid Pinterest cost-per-acquisition down from over $100 to under $50.
- Collaborated closely with creative team to develop engaging content, driving revenue to meet and exceed business goals.
- Managed the business and marketing analyst responsible for all daily, weekly, and monthly reports for business operations, site analytics, and marketing.
- Established budgeting and forecasting strategies for all three brands for 2016, including marketing channel strategy mix.
- Developed and maintained relationships with numerous partners and agency contacts to ensure smooth execution of marketing strategies.
- Worked closely with leadership team making recommendations on marketing channel focus, spend allocation, and reported on business impact.
- Collaborated across cross-functional teams including engineering, site merchandising, customer care, and jewelry consultants.
- Utilized numerous platforms to execute campaigns and analyze results strategically. These platforms included Adobe Analytics, Nanigans, Facebook Ad Manager, Convertro, Google Analytics, Responsys, Criteo, Moz, and Blue Core.

Gemvara

Sr. Manager, Acquisition Marketing

Managed high profile luxury beauty and fashion brand relationships, their video content strategies, and video ad campaigns utilizing Pixability big-data software. Was responsible for creating and nurturing relationships and helping brands achieve their video marketing goals on both YouTube and Facebook platforms.  Customer lists included Chanel, Estee Lauder Companies, Coty, Bobbi Brown Cosmetics, Aveda, Smashbox, Gucci, Sharp Electronics, Petsmart, Mindshare USA, iProspect, Zenith Optimedia.

Pixability

Account Manager

Was responsible for developing and executing the strategy and production for social media, mobile, tablet, and online advertising campaigns.  Analyzed past performance to tailor future campaigns with a goal of increasing acquisition.  Developed recommendations and influenced cross-functional teams for paid and organic search.  Identified new opportunities that supported business goals and drive the strategy and execution. Built strong partnerships with Marketing, creative resources, and third-parties. Collaborated with Online Commerce Group on entry page strategies to ensure synergies with advertising campaigns and optimized for conversion. Briefed teams on projects including objectives, industry and competitive landscape, strategy, budget, and schedule.

Bose Corporation

Digital Advertising Account Manager

Provided client facing management and support for various digital marketing needs including, search engine optimization (SEO), pay-per-click advertising (PPC), Display, Social, and Mobile. Managed client relationships and campaigns across Retail, B2B, Finance, Health care, and Software industries.

Google AdWords Certified - Fundamentals and Search Advertising Advanced

iProspect

Account Specialist

Implemented Search Engine Optimization (SEO) strategies to drive success for the Customer Acquisition Team. Built and maintained relationships with webmasters to drive traffic and conversions for the Wayfair website.

Wayfair

SEO Marketing Analyst

Answered customer questions and assisted them with site navigation and order placement. Used sales techniques to help customers make purchasing decisions. Communicated with customers and third parties to trouble-shoot and resolve customer issues. Researched customer inquiries and escalated calls as necessary. Shared ideas to improve business practices and the quality of service. Collaborated with suppliers and manufacturers to form effective working relationships.

Jessica Lopez Mora