Paul Bae is a growth marketing strategist and creative leader with a talent for delivering impressive results for brands through compelling storytelling and data-driven campaigns. He has launched and managed global campaigns for high-profile brands like America's Next Top Model and Gossip Girl, and currently heads the Oklahoma City Thunder NBA team's marketing efforts. His expertise lies in marketing strategy, demand generation, social media, audience engagement, product marketing, user experience, digital marketing, customer acquisition, and conversion optimization. He is enthusiastic about leading teams to think strategically and creatively while crafting compelling brand stories. Paul has experience working with K-pop artists and labels, along with Google, Sony Music Distribution, CBS Corporation, and more. He studied at San Francisco State University and has served as Director of Media Services at New Engen, Inc., Founder of SnapAdvice, Director of Digital Marketing at Integrity Music, and Vice President Product Marketing at Fidolab, among other organizations.