📊 Tony Faustino 📊

Washington University in St Louis: Olin Business School

Washington University in St. Louis

A Data-Driven Marketer with Proven Successes in Inbound Content and Email Marketing

Kansas City Metropolitan Area

Create, publish, promote, and/or monitor online content for clients (i.e., blog posts, social media updates, email campaigns, etc.). Improve on-page SEO with data-driven tools that reveal competitors’ top-performing keywords and content.Proven successes include:Email Marketing: Led an email marketing campaign that began with 5,000+ prospects and resulted in my client presenting his services at a prestigious global conference. Deployed advanced features in Constant Contact and MailChimp.★ Designed a managed end-to-end marketing workflow that uncovered The Top 5 Influencers and the Top 5% Prospects in the aforementioned campaign.★ Optimized email open rates close to 36% by segmenting customer lists and personalizing email subject lines.★ Decreased bounce rates by 25% by using Microsoft Excel data cleansing functions. Created and analyzed pivot tables and sidebar charts.★ Validated A/B testing decisions with Microsoft Excel charts to determine best day and time to send emails.Social Media Marketing★ Increased a client's organic Twitter followers by 360% by developing and executing a systematic and targeted social media and blog commenting process.

Faustino Marketing Strategies LLC

President and Founder

Built relationships with top-selling marketing strategy authors by commenting on their blogs, writing about their influence on my work, and “@ mentioning” their work in social media. Proven successes include:Online Media Mentions: Earned US media citations in 20+ online articles and websites for my ideas in inbound marketing, email marketing, and search engine <a href="http://optimization.%E2%98%85_____ILLEGAL_CHAR_SSSTART149ILLEGAL_CHAR_EEEND_____NGDATA.com">optimization.★_____ILLEGAL_CHAR_SSSTART149ILLEGAL_CHAR_EEEND_____NGDATA.com</a>: 30 Customer Experience Experts Reveal the Top Ways Customer Analytics Can Improve an Organization’s Bottom Line★  <a href="http://CIO.com">CIO.com</a>: How To Succeed in B2B eCommerce★_____ILLEGAL_CHAR_SSSTART149ILLEGAL_CHAR_EEEND_____ Inc. Magazine: 12 LinkedIn Tips, Some Of Which Are Fairly Savvy★   Inc. Magazine: 42 Sure-Fire Signs That You Have A Brand Awareness Problem★_____ILLEGAL_CHAR_SSSTART149ILLEGAL_CHAR_EEEND_____ <a href="http://Legalmorning.com">Legalmorning.com</a>: Business Leaders Discuss Email Marketing FailsCopywriting & Content Development: Published thirteen (13) blog posts featured in LinkedIn Pulse.

Social Media ReInvention

Marketing Strategy Writer

Generated $1 million+ annual sales for four consecutive years. Advised internal marketing and digital strategy team on inbound marketing and social media.

Kantar Health

Account Director, Client Consulting Team

Supported marketing director in developing a marketing strategy. Contributed to the strategic plan, budget allocation, competitor analysis, and web strategy. Applied and tested HubSpot SEO metrics to improve organic search rankings, on-page SEO, and quality of inbound links.Proven successes include:★ Cross-Functional Team Collaboration: Developed 30+ content marketing promotional pieces under deadline and across four U.S. locations teams to integrate brand, sales, and thought leadership positioning.★ Outbound Marketing Lead Generation: Delivered 2,300+ sales leads through webinars, podcasts, eBooks, and industry articles to promote therapeutic area thought leadership.

Senior Manager, Marketing

Benchmarked content marketing positioning/gaps of a Fortune 100 client by reviewing competitors’ websites, white papers, and investor presentations. Oversaw a four-person team to address this client’s billion-dollar revenue gaps caused by future patent expirations.Proven successes include:★ Project Team & Client Management Leadership: Earned a peer-nominated leadership award for project and client management expertise. This team recommended strategic alliances, product licensing, and company acquisitions.★ Revenue Generation: Earned $398,000 in professional fees with this Fortune 100 client over a two-year period.