Dale Bertrand is a highly experienced marketer with a strong technical background, having managed marketing programs for Fortune 500 companies and built machinery pivotal to the functioning of the Internet. With 15 years of expertise in online customer acquisition, Dale applies engineering and AI knowledge to craft successful campaigns, specializing in SEO, content marketing, web analytics, and AI in marketing. Beginning his career as an engineer for the National Security Agency, he later transitioned to solve analytical marketing challenges for an MIT-based startup, before spearheading search marketing strategies for major companies. Dale is a sought-after speaker at industry conferences and has trained professionals from renowned organizations. As the founding instructor at various prestigious programs, he imparts knowledge on digital marketing and has conducted workshops at several esteemed universities. Currently, Dale is the Founder and President of Fire&Spark, a prominent search marketing agency focusing on SEO, content marketing, PPC advertising, and social media advertising.