Shenkar College of Engineering and Design

Senior Publisher Manager at Anzu.io

Anzu is the world’s most advanced in-game advertising solution. Operating across mobile, PC, and console platforms, Anzu blends real-world brand ads directly into video games, esports tournaments, and live streams, opening up colossal new audiences for brands in unprecedented creative ways. Simultaneously, Anzu empowers game developers and game publishers to introduce sustainable revenue streams that preserve the gamer experience while maintaining full control over gaming environments. Anzu, which operates across all geos and game genres, partners with global advertisers such as Pepsi, Vodafone, and Samsung and game studios such as Ubisoft and Nacon. The only solution of its kind to bring real-time analytics and existing digital industry standards in-game, Anzu’s patented, adaptive technology features blended, yet highly viewable IAB-compliant ad formats. Anzu’s full suite of one-of-a-kind AdTech integrations includes ad viewability, brand lift measurement, audience verification, data enrichment, and fraud detection in partnership with industry leaders such as Moat, Comscore, Kantar, and Nielsen. Anzu has raised $17 million to date from investors including WPP, Sony Innovation Fund, BITKRAFT Ventures, and HBSE Ventures. Learn more at <a href="https://www.anzu.io/">https://www.anzu.io/</a>.

Anzu.io

Senior Publisher Manager

- Managing partnerships with various clients and DSP's on the mobile and Connected TV programmatic spaces.* Effectively analyzing various reports for better SSP performance and improve customer satisfaction.* In charge of developing and executing private deals activity.* Hands-on usage of Bidswtich, Pubmatic and OpenX.* Collaborating with various teams including sales, supply, tech, legal and R&D.

Mobfox

Strategic Demand Partnerships

- Advertiser campaign management and optimization.•Acting as a consultant to various employees globally.•Providing product & business initiatives and feedback's.•Reporting to VP’s and C level management.•Utilizing company’s various products (Programmatic, Playable, Re targeting, Preload) to up sell existing clients.

Market Group

Strategic Partnership Operations

Senior Performance manager

Self Employed

Managing relationships with strategic Clients while overseeing and caring for their best interest. Allocating and monitoring budgets and performance according to pre-planned media strategy, one which was custom made for each Client and its unique audience and Product.Analyzing campaign's performance while reaching campaign KPI's, drilling down and exploring data on a daily basis to achieve top results, while searching for new markets and opportunities.

Taptica

Senior Client Success Manager

- Worked and maintained daily business relationship with strategic publishers directly.-responsible for large scale revenue streams activities (above 3M$ on a monthly basis).-Overseeing new media opportunities.-Analyze mobile metrics, provide effectiveness reports ,and optimize where needed in order to improve Client and publisher performance.

Senior Publisher Relations manager

Provided Technical service to various departments including Sales, client success, media along with the company’s customers and partners.

Maor Wurembrand