Lisa Mazzarese is an accomplished marketing strategist and analytics expert with over 15 years of experience in the field. With specialization in custom market research, digital marketing, and product management, she has built a reputation for her ability to turn data into actionable insights. Lisa is results-driven and has demonstrated leadership, analytical skills, and a deep understanding of the digital space throughout her career. Lisa studied at Penn State University and has held the title of Senior Product Manager - Social and Head of Global Product Planning, Digital, at Hibu. She also worked as Senior Manager for Digital Marketing, Web Marketing & Analytics services, and Internet Marketing Analytics at Hibu, Refinery (now G2 Interactive), and GfK Custom Research.