Ashye Marcus

Ashye Marcus is a seasoned Technology/Digital and Consumer Retail executive with 17 years of experience. She has a strong background in high-growth SaaS businesses and a keen interest in the fusion of brands and technology. Ashye's expertise lies in innovative business models such as subscription and rental services, as evidenced by her instrumental role in operationalizing the B2B CaaS model at CaaStle. Her leadership at CaaStle encompassed bootstrapping managed services, overseeing sales, business development, and client partnerships, resulting in successful enterprise deals. Prior to this, Ashye led Sales & Account Management teams at NuORDER and ORDRE, significantly expanding retail brand portfolios and launching key programs. With a deep understanding of the consumer retail landscape, Ashye excels in revenue generation, scalability, customer experience enhancement, and achieving business KPIs. Her career trajectory started in investment banking, followed by diverse leadership positions with global brands across various functions.