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Lyn Kenady

Marketing & Creative at mDesign Global
Akron, Ohio, United States
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This public profile is provided courtesy of Clay. All information found here is in the public domain.
What is Lyn Kenady tweeting about?
Profile Image for Lyn Kenady

Lyn Kenady

Marketing & Creative at mDesign Global
Akron, Ohio, United States
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Lyn Kenady is a seasoned marketing executive with vast expertise in consumer products, media and entertainment, as well as digital and eCommerce industries. She has held senior positions in mid-size and Fortune 100 companies, leading brand management, sales, and innovative marketing strategies that drive growth and profitability. Kenady has an MBA from Duke University - The Fuqua School of Business, an MBA from the University of Sydney, and a BS from Kent State University. Throughout her career, she has worked for reputable firms, such as mDesign Home Decor, Merlin Entertainments, The Aspen Brands Company, Genius Products/The Weinstein Co., DreamWorks Animation, The Pokemon Company International, 20th Century Fox, and The Walt Disney Company.

Moreover, Lyn Kenady possesses expertise in integrated brand marketing strategy, product development, effective demand generation, new business development, and partner/media relations. Her skills in consumer research, market segmentation, advertising, pricing, positioning, and operations, have seen her drive revenue growth while enhancing profitability. Additionally, Kenady's integrated digital and social media strategy enables her to promote holistic go-to-market strategies, innovative product development, and e-commerce sales management. She has led global retail expansion, increased Amazon channel revenue, and driven category sales growth.

Kenady's achievements include being a member of the Genius Products executive management team that led ramp up and growth of annual net revenue from $22MM to $474MM in two years through acquisitions, distribution deals, and aggressive go-to-market schedules for new content. She also refocused Aspen Brands eCommerce KPIs, resulting in an eight-percentage-point increase in average profit margin within two months and continuous growth in overall net profit with reduced marketing spend. Also, Kenady drove 103% growth in Walmart's annual Fox product sales and 25% growth in Costco's annual Fox product sales as Retail Marketing executive.

This public profile is provided courtesy of Clay. All information found here is in the public domain.