Heather Williams is a seasoned market research professional with over a decade of experience in various roles. Having studied Marketing Management at the University of Guelph, she offers a diverse knowledge base in business development, client management, training, workshop facilitation, and project management. Heather's focus these days is primarily on shaping research briefs, designing creative solutions and approaches for research, and helping clients achieve their insight objectives. Her extensive background in research, coupled with commercial focus, exceptional listening skills, and empathy, has enabled her to help clients prioritize their key problems and focus on solutions. She is also an excellent team player, keen collaborator, and skilled problem solver.