Traca Savadogo is a market and relationship strategist with over 20 years of experience in executing growth strategies across multiple brands. Savadogo has a passion for developing strong, long-lasting relationships with clients by deeply understanding customer needs. Her reputation as a skilled strategist stems from her ability to identify fresh market opportunities and connect relevant people to drive innovation. She is an excellent cross-functional optimizer, specializing in marketing and sales partnerships. As a TEDx speaker, Savadogo delivers thought leadership that inspires behavioral change and a renewed sense of curiosity. She is best at leveraging her professional network to create valuable opportunities, identifying and mapping out strategic plans, and synthesizing customer insights. Savadogo studied Communications at the University of Washington and received an Associate of Arts in International Relations and Political Science from Bellevue College. She has been the Founder and CEO at Tall Poppy Consulting, formerly Founder at Bold Ambition Leadership, formerly engaged in Customer and Business Development at Tango Card, and was formerly an Analyst at Scotsmans Guide Media.