Sebastian Reichelt is a seasoned entrepreneur and digital marketing expert with over 15 years of experience in driving user acquisition and LTV in DTC businesses of various sizes. He has a strong focus on using customer-centric frameworks to rally teams around a shared mission, and has worked in industries ranging from furniture to food to beauty. Reichelt's career highlights include acting as CEO of Pomélo+Co., advising companies like SWOX Surf Protection GmbH, and mentoring at the German Accelerator. Reichelt has also held multiple senior-level positions within HelloFresh and co-founded Bluum Inc. He studied at the ETH Zurich and Technische Universität Chemnitz, where he earned degrees in Industrial Service Management, Logistics, Operations, Supply Chain Management, and Management Sciences. Additionally, Reichelt served in the German Military Police.