University of Pennsylvania - The Wharton School

Harvard University

University of California, Berkeley

Alemany High School

Head of NorthAm & Central Marketing, Google for Education at Google

San Francisco Bay Area

Google

Emergent Markets & Large Governments Lead, Google for Education

Head of NorthAm & Central Marketing, Google for Education

- Defined international marketing strategy and managed the Google for Education marketing team across EMEA, LATAM and APAC. *Supported the team to craft the Google for Education story outside the US by creating and scaling effective programs across international markets.*Drove the international team alongside product marketing to uncover local insights, analyse competitive landscape and market context to determine positioning, strategy and executed marketing programs to grow the Google for Education business.*Led the global team on measurement and tracking all marketing activities  to drive ROI positive impact.*Managed media across international markets working with agencies and media teams to define optimal media approach for scale and impact*Understood and communicated local & relevant team needs and industry trends to cross-functional teams including sales, PR, policy, product management and more.

Head of International Marketing, Google for Education

Sr PMM,. Head of Product Marketing & Strategy - Google's Art, Copy & Code

- Led regional team to design and execute integrated marketing campaigns to drive user acquisition and engagement for Google’s products in high-growth markets.*Identified and developed innovative brand strategies and plans to launch new product and/or drive product adoption in new emerging market, mobile-first environments at scale.*Developed and proposed co-marketing plans for partners such as telcos, retailers, and OEMs.*Campaign and project examples include Google “Game ‘Yan” campaign for the Next Billion Users, regional strategy for Google Search Southeast Asia, and YouTube Accelerator.

Sr. PMM, Head of Consumer Marketing, Southeast Asia

- Drove growth of Google’s newest local office in the Philippines through effective and results-focused marketing campaigns, and build and mentor a team to handle all of Google's marketing efforts in the country.*Led the development of Google's marketing plans for consumer, advertiser and publisher products in Philippines, working closely with the Google Product, Sales and PR teams.*Evaluated consumer marketing opportunities, initiate programs to increase awareness of Google brand and products through development of creative programs, campaigns and promotions*Drove the implementation of marketing campaigns including direct marketing, affiliate marketing, online/offline advertising and promotions. Effectively select and manage creative and media.*Projects include: Google PH Search campaign ("Google Mo Lang), Google OFW campaigns ("Miss Nothing"," "Miss Ko Na," "OFW Anthem"), Android One launch, PH Large Advertiser strategy ("Make Love, Not Ads"), Google PH Doodle campaign, YouTube FanFest PH, StreetView PH launch, Google PH Elections campaign.

Country Marketing Manager (Head of Marketing), Google Philippines

- Developed program design for YouTube Partner Promotion (P^2) - a mix of on-site and off-site promotional tools that drive views to YouTube partner videos at scale.  P^2 features a new and  innovative system for running ads for partner content off-site on the Google Display Network through “autocontextual targeting.”*Localized P^2 at launch to four English-speaking priority countries (US, UK, Australia, India) and localizing to twelve more non-English speaking countries in Q2’12 (Japan, Korea, Taiwan, Hong Kong, India, France, Spain, Italy, Netherlands, Germany, Poland, Russia).

Google/YouTube

Product Marketing Manager, Creators & Partners - Partner Promotion

- Developed YouTube Core Sales-Marketing strategy and materials in support of the company’s very first Sales Team.  Created compelling content, strategies, marketing assets, and high-touch experiences that shifted Brand advertisers’ perceptions from traditional to online video advertising.*Co-produced new outreach program to the creative and media agency communities called “YouTube Show & Tell,” which educated and inspired the advertising community through a showcase of the best Marketing practices on YouTube.*Contributed to cross-functional programs such as Media SandBox, Watch This Space campaign, YouTube’s Five-Year Anniversary, and the building of the Google Display Team’s first intranet.

Product Marketing Manager, B2B

- Grew advertising revenue by translating high-level program ideas into sales collateral that supported CBS Interactive/CNET’s entertainment properties’ (<a href="http://GameSpot.com">GameSpot.com</a>, <a href="http://MP3.com">MP3.com</a>, and <a href="http://TV.com">TV.com</a>) sales initiatives.*Acquired deep understanding of core client demographics and how to position the CNET site audiences to gaming, music, television, technology, and consumer advertisers.*Worked closely with product and marketing managers to effectively position products and properties through creation of marketing materials.

CBS Interactive

Senior Sales Development Manager

- Served as Market Research specialist in support of marketing and commercial staff, providing information for use by product and project teams to make informed business decisions.*Managed primary market research projects from inception to completion.*Collaborated with ad agencies and market research vendors on creation of objectives, development of question and topic guides, and design of studies.*Analyzed competitive sales materials, using findings to formulate marketing recommendations.*Directly provided input for commercial product plans, including background assumptions regarding market structure and competitive product analyses, pricing analyses, and industry trends.

CV Therapeutics

Market Research Analyst

- Provided support to commercial decisions through delivery of market research information. Used research design and data acquisition to gain knowledge of competitive markets.*Generated reports based on analysis of market research data, including secondary databases and primary studies, and present information to project management.*Collaborated with marketing teams to prepare various reporting packages such as quarterly and year end earnings calls for Senior Management and Investor Relations.*Obtained and maintained market intelligence information, utilizing all available tools including syndicated reports, reference manuals, and online resources, among others.

Novartis

- Provided superior service on Market Research services to clients and assure complete client satisfaction. Develop an in-depth knowledge of clients’ business to anticipate their data needs and translate those needs into IMS solutions/reports.*Responded to client inquiries concerning data applications, systems, methodologies, statistical significance,cross-audit comparisons, etc., and suggest new applications.*Structured individualized reports for client according to specifications set by the client.*Analyzed client questions concerning IMS products/services, interpret data, determine appropriate resolution of business issues, and negotiate creative solutions.*Conducted on-site training as requested. Partnered with client in a consultative role to track new product launches, determine effect of patent loss, etc. Acquired knowledge of both client and IMS systems and concepts.

IMS Health

- Researched international non-profit service market to initiate industry analysis. Developed a segmentation,market entry, and product positioning report. Prepared presentation of findings to company management.*Reviewed current marketing tactics and materials in order to critique and suggest improvements.*Performed analysis of key internal and external communication operations of the organization.*Generated tactical action plan to improve staff capacity in communications and marketing at the field level.

World Education

Intern

- Managed both qualitative and quantitative primary data. Perform various analytical tasks for 4-yearlongitudinal study of immigrant populations. Code subject interviews to analyze and interpret data.*Communicate and coordinate with other research staff regarding project practices and procedures.

Harvard Immigration Project

- Supported senior staff and expert witnesses in consulting engagements. Provided comprehensive quantitative and qualitative analysis for litigation cases using principles of economics, business, and law.*Designed and performed analytical tasks on array of research projects based on specific client case needs.*Created, controlled, & audited spreadsheets, databases, and exhibits using Microsoft Excel & PowerPoint.*Drafted memos and reports for senior staff, experts, and clients to report analytical findings.*Worked with case teams of 2 to 10 members in delivering timely responses to intermittent and spontaneous requests of clients for custom analysis. Acted as supervisor for temporary workers.*Promoted to position within six months of hire (company record promotion time for position).

Ryan Morales

Ryan Morales