University of Arkansas at Fayetteville

University of Arkansas

owner at Teresa Roth Productions

Greater Atlanta Area

Full service production company.  Projects include:15-5:00 Segments for the Litton Group and the United States ArmyIndoor Digital Signage and Marketing for CTG of AtlantaIndustrials for the Home Depot FoundationBroadcast Commercials for J & J MetalsWebsite copy for Billingsley Post and GraphicsIndustrials for Georgia AquariumTraining Videos for Home Depot SSCVignettes for Emory Law School

Teresa Roth Productions

PRINCIPAL AND OWNER

NATAS Southeast

Trustee

Managed a team of creative Writer/Producers and Part-time production staff with full accountability for every aspect of the production operation.  Vision, strategic planning, equipment acquisition, direction, production billing and customer management. Wrote, directed and produced a full slate of customer projects. Clients included: the Georgia Lottery; Selected AchievementsProduction projects generated over $15 million per year for WSB-TV and <a href="http://wsbtv.com">wsbtv.com</a>. Developed and created  the current MPS department .  Architect of  systems, operating procedures, billing operations and creative direction.Launched the creative aspects of WSB-TV's "Going Green" program.  Initial Sales Presentations, over 200 PSA's, Green Tips and Green commercials for clients involved in the program.  "Going Green" put $2 million dollars on the books the first year.Produced and co-wrote two 60 minute "Going Green" Prime-time Local Programming Specials.Implemented the "Hard Costs" billing system that recouped 65% of all production expenses for 2008.Wrote, directed and produced hundreds of results-oriented commercials.  Hired and trained creative staff.  Developed and implemented internship program that increased production output, lowered labor costs and created a farm team for future hires.

WSB-TV Channel 2

Executive Producer and Manager

Production liaison between on-air clients and WSB-TV.  Responsibilities included concept, writing, directing, casting and producing sales projects.  Developed and produced marketing campaigns for the WSB-TV Sales Department.

WSB-TV

MARKETING PRODUCTION SERVICES WRITER/PRODUCER

Responsible for concept, writing and producing news promotion, station promotion, PSA's and commercials.  Wrote and produced award-winning, thirty minute Local Program, "Growing Up is Hard to Do".