Robert Morris University

Vice President Digital, Stores and Order Management at L Brands(Victoria’s Secret, Bath & Body Works & Pink)

Mckees Rocks, Pennsylvania

Responsible for leading the enterprise stores systems (POS, MPOS, and home office solutions in domestic and international stores except China), digital platforms across the enterprise –(including domestic/international websites and custom mobile app solutions), data center of excellence, order management, pricing & promotions engine, customer care service solution and the testing Center of Excellence.  Responsible and accountable for thought leadership, creation, and maintenance of multi-year technology road map for each brand and channel in support of enterprise plans for growing revenue and profit. Providing a high-level of collaboration with business partners across multiple brands, digital and stores product teams, marketing, infrastructure and operations, and customer care.•	Responsible for all Omni-channel solution development projects and support •	Responsible for team development strategies to build team skills, leverage strengths and address skill development opportunities•	Manage/Lead staff ranging in size 90 to 150+, including domestic and international resources.•	Initiate and lead multi-product initiatives to improve integrated service offerings, improve efficiencies and define and monitor integrated and product-specific key performance indicators and metrics for: revenue, traffic, sales and establish regular reporting practices; develops sales and forecasting models for budgeting and business plans•	Identify potential system improvements to meet strategic objectives, and plan for implementation, with an ability to take ownership of problems and drive the entire resolution/communication process from beginning to end

L Brands

Vice President of Application Development (Digital & Stores)

Responsible for creating and leading the new eCommerce division.Responsible for creating and delivering the overall digital P&L. Responsible for developing and executing our omni-channel strategy and growing our portfolio of over 25 retailers which include Amazon, WalMart, Kohl's, Macy's and Target by > 50% YOY. Responsible for growing our internal branded websites and driving our email campaign strategy.Responsible for digital marketing including SEM, SEO and social.Responsible for leading and executing key strategic initiatives that include cross-functional collaboration with extensive process re-engineering.

American Textile Company

Vice President of eCommerce

Led and delivered the top companies largest ever transformational initiative to insource the eco-system of eCommerce and all of the associated business operations. This program was responsible for launching a suite of systems and processes to manage the Website, Payment and Processing, Data Reporting and Analytics, Pricing and Promotions, SEO, Order Management, Tax, Customer Service, Fulfillment, CRM and Loyalty, and many other key components. The eCommerce foundation was built on IBM’s WebSphere Commerce platform.Managed all 12 Dick’s Sporting Goods eCommerce properties (<a href="http://dickssportinggoods.com">dickssportinggoods.com</a>, <a href="http://golfgalaxy.com">golfgalaxy.com</a>, <a href="http://fieldandstreamshop.com">fieldandstreamshop.com</a>, <a href="http://caliastudio.com">caliastudio.com</a>, inclusive of related phone, tablet, and in-store associate experiences).  Delivered outstanding shopping experiences that maximized revenue and conversion achieving a goal of $1 billion in annual sales in 2016 across all ecommerce sites.•	Delivered 316 projects, in parallel to re-launching <a href="http://Dicks.com">Dicks.com</a>, resulting in increased desktop conversion by 74 bps, phone by 32 bps and tablet by 58 bps.•	Defined and established the product vision, strategy, requirements and a comprehensive product roadmap while transforming from a waterfall to an agile development process.•	Led efforts to ensure a comprehensive understanding of the customer by performing competitive analysis, compiling user personas and A/B testing optimization concepts.•	Managed a multi-million dollar capital and professional services budget; forecast and created business cases for additional funding, vendor selection and staff expansion.•	Directed the Change Management efforts within the enterprise and Product teams to embrace new methodologies, processes, efficiencies and continued change.•	Oversaw vendor management, selection, budget, and a portfolio of more than 40 third party vendors that provided services to power websites. •	Partnered cross-functionally to negotiate the service fees, terms, conditions, and SLAs ensuring ADA compliance.

DICK'S Sporting Goods

Vice President, eCommerce

- Managed a staff of approximately 70 associates as well as a broad portfolio of applications comprised of e-Commerce, Store Management Systems, POS & Credit, Finance, Strategic Planning, Treasury, Human Resources, Legal, Internal Audit, Risk Management, Real Estate, Construction & Facilities, Mobile Applications & Intranet Sites.•	Led the SDLC implementing a broad portfolio of applications for the organization. •	Collaborated with senior leadership team to drive and ensure overall alignment to strategic plans.•	Managed the Annual Operating Plan consistently delivering to annual budget•	Implemented new store systems including pin pads and a Fire Arms Transaction Management System

Vice President, Application Development

Led the planning, organization and management of the websites: <a href="http://thermoscientific.com">thermoscientific.com</a> and <a href="http://fishersci.com">fishersci.com</a>.  Managed the Annual Operating Plan.•	Led the eBusiness strategy and program for the Customer Channel’s market divisions which represented $4 billion of the business.•	Managed the <a href="http://Fishersci.com">Fishersci.com</a> website which supported the Research (U.S.), Healthcare, Safety, and Science Education market divisions and represented over $1 billion of annual revenue, utilizing an IBM WebSphere Commerce Platform with an Endecca Search Engine.•	Collaborated with international leaders to launch new eCommerce sites in the Asian market.•	Managed the overall business relationships and eCommerce delivery model for internal and external customers.•	Collaborated with business presidents to drive and ensure overall alignment to strategic plans.•	Created cross-functional organization structure which was built with new product delivery teams and processes. •	Managed the teams that delivered: online marketing programs including email, SEO, SEM; web user experience, user interface design, information architecture, web analytics metrics; business requirements analysis and solution design

Thermo Fisher Scientific

eBusiness Director, Delivery Leader

Led the planning, organization and management of the Shared Services department, which represented $15 million of the overall IT $50 million budget.•	Partnered and delivered the Global IT strategy in support of the Customer Channel business strategy.•	Delivered the overall global Sales Force Automation strategy.•	Planned and prioritized all projects to ensure business alignment and return on investment.•	Maintained system service levels above 99.95%.•	Managed staff ranging in size of 40 to 75, including up to 40 contract resources.•	Managed vendor contracts and relationships.•	Planned and implemented a Global HR program that consolidated two systems and processes into one using Oracle HR and ADP Payroll.•	Managed a robust suite of Oracle and Various other Shared Services systems: Oracle Human Resources, Payroll, Learning Management Systems, Accounts Payable, Accounts Receivable, General Ledger, Customer Data Store, Asset Securitization, Enterprise and Planning, Sales Compensation, Time Reporting & Attendance.

Director, Shared Services

Managed a team of associates responsible for the software development life cycle of the ERP systems. Led the effort to integrate new acquisitions into the corporate Oracle HR and payroll systems. Partnered in the planning and management of a $35 million Information Systems budget. This included setting up maintenance agreements, determining capital projects and managing salaries and expenses.

Manager, Application Integration, Executive and ERP Systems

Supervised a team of Oracle developers, Systems Analysts and consultants responsible for upgrading the Oracle Financial systems, integrating with the internal legacy ERP system, and installing HR, Payroll and Time & Attendance systems.

Supervisor, Financial & Human Resource Systems

- Responsible for requirements gathering, functional and technical analysis and development within the Oracle ERP system.

Oracle Senior Consultant

- Developed a custom Employee Web Benefits Enrollment add-on to Oracle’s self-service Web Applications.  •Developer for an eCommerce application.

Information Systems & Services

Senior Consultant

- Part of the eCommerce division developing custom E-Commerce solutions•Developed a custom search engine for a large pharmaceutical company. •Oracle ERP Implementation: Oracle Financials consultant responsible for the development and implementation of the Oracle Accounts Payable, Accounts Receivable and General Ledger applications and their associated integrations. •Fiscal Calendar Change - Developed a custom solution to transform a company’s fiscal calendar via. Installed and operated Oracle Applications (GL, AP, AR, PO, INV, OE, CE and BOM).  Provided Oracle Database Administration support to test and production environments.•Customized Data entry Forms and Reports for local client using Oracle Developer platform.

Oracle

Oracle Financials & eCommerce Consultant

- Developed and implemented various custom-written mortgage banking software systems.•Developed an internal custom project tracking and billing system.•Developed and maintained financial systems.

Traci Hayes