Matthew Kobach, an Indiana University graduate, is renowned for his expertise in social media marketing strategies. With a PhD in predicting social media usage, he has worked with top firms in the industry to identify effective content and successfully implemented social media strategies. His experience includes serving as the Director of Content Marketing at Fast, the Manager of Digital and Social Media at NYSE and Intercontinental Exchange, and the Founder of Social Research Strategies LLC. Currently, Matthew is the Chief Marketing Officer at Northbeam, where he works with famous brands to launch IPOs and new products. He also led the social media launch of the cryptocurrency ecosystem Bakkt, resulting in hundreds of thousands of followers and millions of organic impressions.