Michael Laric

Michael Laric is an accomplished consultant who has provided strategic guidance to Fortune 500 companies, government agencies, and start-ups in the areas of new product strategy, technology commercialization, and business formation for over two decades.

With a background in business and a Ph.D. from City University of New York-Baruch College, Michael Laric is recognized for his expertise in guiding entrepreneurs through business incubation and technology transfer processes.

As an Emeritus Professor of Marketing and Entrepreneurship at the University of Baltimore and with diverse roles in academia and industry, Laric has authored numerous books, scholarly articles, and technical papers. He is also a certified New Products Development Professional.

Michael Laric has extensive experience in conducting business and marketing seminars for managers across North America, Europe, and the Middle East.

His past roles include Program Director of the M.S. in Innovation Management and Technology Commercialization, Professor of Marketing and Entrepreneurship, Mentor at Emerging Technology Centers, and Course Developer at Frost & Sullivan.