Saurabh Swaroop is a seasoned marketing professional with over two decades of experience in multiple industries. He is a strategic leader who has played a key role in building brands, launching new products, and enhancing customer engagement and satisfaction through marketing communications and campaigns execution both in the Consumer (B2C) and Enterprise (B2B) space. Saurabh specializes in creating and executing high-impact, multi-channel marketing campaigns through a range of media including TVC, print, radio, outdoor, digital and social media, corporate events, exhibitions, seminars, and partner events. He has a proven track record of building and leading large teams across geographies and collaborating across functions to deliver success. Saurabh's skills and expertise span across ATL/ BTL, business marketing, brand management, marketing strategy and planning, channel marketing, B2B, and B2C marketing, demand/ lead generation, content marketing, digital marketing, market research, advertising and communication, events/ roadshows, and customer-facing events, to name a few. Saurabh has studied Masters in Business Administration from The University of Iowa Tippie College of Business and Bachelor of Engineering from Motilal Nehru National Institute Of Technology. His previous roles include General Manager of Marketing at Samsung Electronics, Deputy General Manager of Marketing at IBM India Private Limited, Senior Manager of Marketing at HCL Technologies, Country Marketing Manager at Snap-on Tools, Brand Manager at Maruti Suzuki India Limited, and Systems Analyst at Tata Consultancy Services.