Pyr Marcondes is a seasoned journalist, marketer, consultant, and book author with over 40 years of experience in the communications industry. He began his career as a reporter for prestigious publications such as IstoÉ, Jornal da Tarde, and Playboy Magazine. Pyr Marcondes has also worked as the Editorial Director for Grupo Meio & Mensagem, where he honed his leadership and management skills.

For ten years, he was the Partner and Creative Director at Grottera & Cia. (TBWA), where he displayed his creativity and expertise in the advertising industry. He also served as the Country Manager for the internet portal StarMedia, where he demonstrated his proficiency in digital communications. Pyr Marcondes founded and managed Digital Strategy, a marketing and digital communication consulting business, and was a Deputy Consultant for BrandFinance, an English brand consulting business in 2004.

Aside from branding, he founded and launched in 2005 the international brand project SUPERBRANDS. Pyr Marcondes was the General Director for Grupo M&M’s Núcleo Project, a platform that includes a quarterly magazine, a portal on hardware news, and an annual event. He runs the M&M Consulting unit of Grupo M&M as General Manager for 15 years.

Pyr Marcondes has edited and supervised editorially dozens of market and corporate publications and books for over two decades. His 40 years of professional experience in the media industry make him an epitome of vast knowledge and industry expertise. He isn't only limited to writing books but also provided consulting services to multiple companies such as iSportistics, Fala!, mLabs, Neomode, Torcedores.com, Navve, BettrsAds, Noalvo, Orbit, Chiligum, Rhizon, XPerience, TagMood, Benext, Reamp, and NetCos.

Currently, Pyr Marcondes works as Senior Partner at Pipeline Capital, where he serves as a Marketing and New Business Director. Additionally, he is also an advisor and investor in various startups, cementing his reputation as a reliable, experienced, and skillful professional.