Beth Appleton is a highly accomplished music industry professional with extensive experience in marketing, promotion, creative concepts, artist liaison, product development, videos, and advertising. She has worked with major labels such as Warner Music Australia, Warner Music Group, EMI Australia, and Universal Music Group, holding various positions such as General Manager Australia, SVP Marketing Australasia, Director of Marketing, and Head of Digital and Business Development.

Beth is an expert in digital platforms and business models for the entertainment industry, including Google, YouTube, iTunes, streaming services, digital advertising, D2C, mobile, social engagement, and communities. She is a strategist who excels in partner engagement and networking, rights management, licensing within the entertainment sector, people management, and education. Besides her professional skills, Beth is a persistent, honest, creative, strategic, digital, happy, energized, forward-thinking, manager, enabler, mentor, and mum.