Otte Coleman, Sara

Develop marketing strategies for the great state of North Dakota-
Summary
Sara Otte Coleman is a skilled marketing professional with over 30 years of experience in branding, strategic planning, industry leadership, advertising campaign management, and public relations.
She currently leads branding and marketing initiatives for the State of North Dakota, focusing on various audiences including travelers, managing a significant annual budget and supervising a team of 12-15 staff.
Sara Otte Coleman has served as the Director of the Tourism Division at the North Dakota Department of Commerce since 2003, overseeing destination management, marketing, and leadership efforts within the tourism sector for over three decades.
She is known for her strategic approach to industry development, statewide branding, consumer marketing, and media relations, driving growth in tourism through strong partnerships, innovative marketing strategies, and quality visitor services.
In addition to her role in tourism, Sara is actively involved in workforce development and business recruitment, using her expertise in marketing and branding to support economic growth and sustainability in North Dakota.
Recognized for her contributions to the tourism industry, Sara Otte Coleman has received several awards including the Tourism Leadership award, the Governor's award for Excellence in Public Service, and the 2018 State Tourism Director of the Year accolade from the National Council of State Tourism Directors.
She holds a BS in Business Administration with a focus on Marketing from Minnesota State University Moorhead and has furthered her education in Business Administration and Marketing at the University of North Dakota.
Throughout her career, Sara has demonstrated a results-oriented focus, with a track record of executing complex projects, engaging stakeholders, and using research and data to enhance marketing strategies and drive visitor engagement.
With a background in global marketing, research, analytics, event planning, and public speaking, Sara Otte Coleman is a respected leader in the marketing and tourism sectors.