Universidade Presbiteriana Mackenzie

FIAP

Sr Content and Digital Marketing Specialist

Sao Paulo, Sao Paulo, Brazil

- Implementation of Digital Marketing strategies for clients such as DIRECTV (USA / Latam), SalesForce (USA), Openbank (Spain), Banco Macro (Argentina), Qualcomm (USA), Via Varejo, Pernod Richard Brasil (Ballantine's), Totvs, SCPC Brasil, among others;- Diagnosis and implementation of Inbound Marketing strategies;- Management, creation, curation, and publication of content;- Creation and presentation of sales proposals;- Interaction and development of projects in partnership with UX teams- Google Analytics reports- Strategy and management of Social Media- Social Network Management;- Benchmarking and competition analysis.Main Results:During this time at Globant I had the opportunity to participate in the development of new technologies and tools that have increased productivity for our clients.The implementation of the Intranet in Via Varejo, for example, greatly improved internal communication and increasing the sales performance of the field teams. Participating in the creation of the DTVGo service, DirecTV's Latin American streaming platform has also been extremely rewarding as we are creating a new service, offering live and on-demand content, unlike almost all current competitors (such as Netflix, for example).The most special moment for me in the company was in 2015 when I was chosen among all employees to spend a week at Harvard University, attending events and classes.

Globant Brasil

Senior Digital Marketing Analyst

- Content management of social channels- CSR (Customer Service Representative) 2.0- Content and update of <a href="http://Caloi.com">Caloi.com</a> website- Relationship with on-line and off-line agencies- e-Trade Reports- Online supplier’s management: (B2W, <a href="http://Nova.com">Nova.com</a>, Walmart, among others)- Community managerMain Results:I was responsible for the creation and management of the company's social networks, creating a new way of interacting with its consuming public, who until then had a nostalgic vision of the company for its old campaigns. In addition, I assisted in the creation of the new portal, more modern, responsive and that met the good practices of Digital Marketing and User Experience practices.

Caloi

On-Line Marketing Analyst

As DBO's Internet Coordinator, my functions were: Analyze and implement DBO Portal positioning strategies in the market, develop a new Intranet concept focused on improving internal communication; Market analysis and competition; Negotiation and contracting of external suppliers and internal customer service

DBO Editores Associados

Coordenador de Plataformas Digitais

Creation and management of Internet division in the Marketing department; Development of a communication tool between the company and the livestock sector through digital media; Evaluation and analysis of market and competition; Creation and implementation of the Canal Tortuga portal, reference in the sector offering online courses, forums, restricted access to clients, in addition to real-time event transmission; Creation of the entire communication line of the portal; Negotiation and contracting of external suppliers and service to internal clients; Coordination and training of the press office responsible for covering the events transmitted by the site and insertion of the daily content in the portal.Main Results:Tortuga / DSM provided me with the first contacts with what became Digital Marketing years later. I started my career in the financial area, but in 2001 I moved to Marketing, where I was able to assist in the creation of the first institutional website and over the years, in the creation of several product and event sites.

Paulo Oliveira