Etel Mesa is a professional with a strong background in sales, marketing, and trade management. She studied at Esade, a prestigious institution. Currently, she serves as the Off Trade Sales Director at Bacardi, showcasing her leadership and strategic skills. Prior to this position, she held various roles at Bacardi, including Customer Marketing, Senior Key Account Manager, and Key Account Manager, demonstrating her versatility and expertise within the organization. Before joining Bacardi, Etel Mesa gained valuable experience as a Key Account Manager at Coty and Gallina Blanca, as well as a Trade Marketer at Gallina Blanca.