Cliff Hsui, an Associate Member of the American Society of Cinematographers and Digital Imaging Capture/Workflow Consultant, has worked on a diverse range of projects from music videos to big-screen productions since the late 90s. Cliff's extensive knowledge, spanning a host of digital imaging capture techniques and camera systems integration, has earned him accolades, including being an active member of IATSE Local 600. Cliff has taught RED Camera Workshops, instructed Data-Handling courses for IATSE Local 600, and served the ICG Training Sub-Committee for Data-Handling. He has also held leadership positions such as Vice President of Marketing & Technology at Alternative Rentals Digital Cinema and Sr. VP of Marketing & Technologies at Sim Video Los Angeles. Cliff's comprehensive understanding of every stage of production, from film to digital (SD/HD/4K/6K/8K+), has made him a valuable member of film crews worldwide.