Arfaqul Alam is an accomplished digital marketing professional with a wide range of expertise in the field of data and artificial intelligence-driven marketing. Having studied BASc in Electrical Engineering at Ryerson University, Alam honed his digital marketing and social media skills by obtaining a Master of Social Media degree from the renowned Market Motive in San Francisco. Over the years, Alam has worked with several leading organizations like ada, AdParlor, Robi Axiata Limited, MultiView, Vitizo Corporation, and Rogers Communications. As a Regional Director of Growth at ada, Alam's areas of expertise include analytics and measurement, user acquisition and retention, social media listening, mobile apps marketing, media planning and buying, online content and brand planning, website performance and measurement, and online and offline measurement using Saas technologies.