Attiya Ali is a highly skilled digital marketing professional with over six years of experience in consumer, retail, education, and B2B/tech verticals. With a degree in Public Relations from The University of Texas at Austin, she has honed her skills in building strong client relationships, executing social, paid social, and influencer marketing programs that drive positive brand experiences, and management of vendor relationships. Attiya's focus is on using analytics, research, and an audience-based approach to drive brand loyalty by telling a good story. Currently, Attiya holds a Senior Analytics Strategist position at Khoros, where she works with enterprise customers to develop digital and social strategies that leverage social analytics, social listening, and trend analysis to enhance their social media and digital marketing objectives.