Pelle Pettersson is a renowned entrepreneur and e-commerce expert with a proven track record of success. He co-founded one of the largest e-stores for wrist watches in the Nordics, and has since gone on to lead digital growth and transformation for brands like Cervera, Sweden's largest retailer of kitchen accessories. Today, Pelle is the CEO of Omniarch, a Swedish consultant firm that specializes in digital growth, e-commerce, and omni-channel strategies for businesses and brands. With expertise in organization development, online marketing, social media, SEO, SEM, analytics, increasing conversion, and leadership, Pelle has been recognized as an influencer within the OmniChannel/eCommerce industry, and has delivered keynote speeches at e-commerce events throughout Scandinavia. Whether it's establishing an e-commerce presence or working with stakeholders and product owners to improve the customer-centric omni channel experience, Pelle's proficiency and knowhow can help turn any type of retail into a successful venture.