Product-Led Growth Advocate at Reprise

San Francisco Bay Area

Reprise is a no-code platform for product demo creation and experiences. The platform intercepts and records your application as seen by the browser - Empowering sales, marketing, product, and enablement teams to create demos and product experiences without requiring costly engineering resources.

FY 2022 Spirit Award
FY 2022 Highest Revenue Closed

Reprise

Product-Led Growth Advocate

Pavilion is a private, invitation-only community of sales and marketing executives at growth-focused companies.

Cold Emailing Course Graduate (March 2022). Mastered cold email practices, including compelling subject lines, relevant personalization, effective calls to action, and more.

Pavilion

Associate

RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other.  You can consider us your alt work family!

As a RevGenius Ambassador, I'm part of a team who helps find, engage, and invite other revenue professionals to join our diverse and inclusive community.

Interested in joining?  Sign-up here 👇

<a href="https://revgenius.typeform.com/to/tIYoaGw7">https://revgenius.typeform.com/to/tIYoaGw7</a>

RevGenius

Ambassador

CloudCall is an integrated communications company that deeply integrates into leading CRM + ATS platforms all while capturing every critical, onmichannel customer conversation. Key features include power dialer, call recording, robust call reporting, real-time dashboards, advanced call center functionality (ACD, monitor/whisper/barge), SMS (1:1 + broadcast), and mobility via the CloudCall Go! Mobile App.

CloudCall

Sr Account Executive

VirtualPBX is the pioneer in cloud based business phone systems, and continues to deliver leading edge telephony products for business. Backed by award-winning, local, in-house support teams, VirtualPBX also offers an array of services including disaster recovery and network optimization.

-  Closed 2 *largest* deals of 2019: 1.) 12x ASP, 2 year prepaid, strategic deal involving technical POC and requiring participation from solutions engineer and executive sponsors. 2.) 200 seat deal requiring a custom solution built around the customer's specific and complex call center requirements.
-  Manage and own the full sales cycle of inbound leads (disco > demo > proposal > negotiate > close), pipeline management, and accurate forecasting.
-  Drive outbound efforts such as multi-touch email campaigns and strategic lead generation (identifying ICP, testing different lead sources, etc) in collaboration with the marketing team.
-  Through transparency and empathy build deep, trusting relationships with the goal of creating a genuine champion who will provide pertinent product feedback to help shape the VPBX product roadmap.
-  Analyze customer and market needs, pricing models and network operations input. Provide feedback through internal channels so course correction can be made quickly and efficiently.
-  Navigate effectively in newly acquired accounts to upsell and cross-sale solutions based selling approach.

Tools used and proficiency in: SFDC, Slack, Pipedrive, Groove, Trello, Octiv/Conga, <a href="http://Data.com">Data.com</a>, DiscoverOrg/ZoomInfo

VirtualPBX

Reviver's mission is to bring new and far-reaching efficiencies, revolutionary marketing, and unprecedented connectivity to the auto industry through disruptive technology. With its RPlate™, the company has completely reinvented the 125-year-old stamped metal license plate into a connected car platform that digitizes and automates the costly, often frustrating and time-consuming DMV renewal process. Approved by multiple DMVs and DOTs, the RPlate also provides telematics functionality and brings a new level of personalization to existing license plates.

-   Manage the full sales-cycle, including contract generation and other deliverables for closing.
-  Initiative to create a successful and repeatable outbound sales process in collaboration with VP of Biz Dev with the goal of increasing top-of-funnel lead volume, conversion, close, and sell-through rates.
-  Manage the full sales cycle within designated Northern California territory through primary sales channels (dealerships and aftermarket) via outbound efforts such as multi-touch (1:1) email campaigns, strategic lead generation, industry events, and outside sales.
-  Identification of key decision makers such as auto group presidents, dealership general managers, sales managers, F&I managers, and owners.
-  Represent the company at trade shows (NADA) and other networking events.
-  Deliver exceptional customer service and develop trusted long-term relationships with clients.
-  Spearheading effort to create a successful and repeatable outbound prospecting process.
-  Voice customer feedback/issues cross-departmentally with the engineering, product, and marketing teams.
-  Tools used and proficiency in: Confluence, Jira, Yesware, MS Dynamics, UberConference, Google Apps

Reviver

Sales Manager, Northern CA

With more than 1.2 million customers in more than 200 countries, Insightly is a leading online customer relationship management application (CRM) for small and growing businesses. Organizations leverage Insightly’s cloud-based application to manage customer interactions, leads, opportunities, proposals and projects anytime, anywhere, from any device.

-  Tools used and proficiency in: SFDC, Slack, Google Apps, LI Sales Navigator

Insightly

Account Executive

- ACQUIRED by SnackNation **

Armed with a delectable Love With Food Box filled with gourmet delights, we are dedicated to helping consumers to SNACK SMART. DO GOOD. Through our innovative marketing and analytics platform, we connect all-natural consumer packaged goods (CPG) companies with a captive (and hungry) audience to assist with brand development via our monthly subscription service of specialty food samples. We help brands get discovered and drive sales. For every Love With Food Box purchased, we donate at least one meal to food banks all across the world. Love With Food ranks #9 on Inc's list of 50 Fastest-Growing Women-Led Companies in America and ranks #129 on INC 5000 Fastest Growing Private U.S. Companies.

-  Generated net new business and manage a qualified sales funnel of opportunities with brand and marketing managers of CPG companies. Logos closed include many well-respected, national/international brands such as Glutino, Welch's, Pirouline, NibMor, Hero Nutritionals, Heavenly Organics, Nutiva, and Manitoba Harvest.
-  Managed the full sales-cycle, including contract generation and other deliverables for closing
-  Curated monthly boxes for Love With Food subscribers designed to effectively market partners and retain and attract subscribers, while meeting strict budgetary guidelines.
-  Analyzed consumer feedback and social media data to determine program successes.
-  Represented the company at trade shows and other networking events.
-  Delivered exceptional customer service and develop trusted long-term relationships with clients.
-  Managed a high volume of outbound contacts to uncover qualified sales opportunities.
-  Established successful and repeatable outbound prospecting process.
-  Tools used and proficiency in: Capsule, HipChat, Zoho CRM, Streak CRM, Yesware, Growbots

Love With Food by SnackNation

Brand Partnership Manager

- ACQUIRED by Teamable **

Simppler is a data-driven employee referral platform which aims at solving a common recruiting problem: finding the best candidates utilizing employee referrals. It’s an obvious problem with a complex answer made simpler. We take the legwork out of finding who to refer by scouring your team's social networks and then showing the best fit candidates for open jobs. Built by the industry's top data scientists, Simppler's recommendation engine crawls the web, making over 200,000 touch-points, in order to locate the best talent. Recommendations are presented via a beautiful, intuitive UI that make it's super easy for employees to view and make referrals.

Receive high quality employee referrals within minutes of deployment along with the ability to be introduced via your internal employees, dramatically increasing candidate response and interview rates.

-  Heading success efforts @ Simppler to shape, iterate, and scale the success strategy, taking initiative to build a solid foundation for all future team practices, tools, content, and workflow.
-  Actively manage the happiness of Simppler's portfolio consisting of Mid-Market/Enterprise companies such as Twilio, MuleSoft, <a href="http://Change.org">Change.org</a>, TenX, Lever, Gusto, and Collective Health.
-  Oversee the onboarding of new accounts and ensure successful implementations.
-  Own overall relationship with customers which include: increasing usage, ensuring engagement, and maintaining overall happiness.
-  Establish a trusted/strategic advisor relationship with customers and drive continued value of the platform.
-  Develop, prepare, and nurture customers for advocacy.
-  Voice customer needs/issues cross-departmentally with the engineering team.
-  Constructed Knowledge Base from the ground-up.
-  Tools used and proficiency in: Asana, Outreach.io, Yesware, SFDC, Campaign Monitor, Tweetdeck, UserVoice, Google Apps,  LI Sales Navigator

Simppler

Customer Success Manager

- ACQUIRED by Adobe **

Marketo is the fastest growing provider in revenue performance management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness software transforms how marketing and sales teams of all sizes work – and work together – to drive dramatically increased revenue performance and fuel business growth

-  Drive add-on product sales and upsells to existing install base
-  Accurately forecast and close renewal business
-  Prospect, develop, and close prospects for Marketo's Revenue Cycle Analytics package
-  Perform demos using web tools to customers
-  Provide post-sales account management to ensure successful adoption and usage
-  Coordinate and work with extended team members
-  Work closely with Customer Success, Account Management, and Support teams to ensure customer satisfaction
-  Tools used and proficiency in: SFDC, BlueJeans, GTM, Google Apps

Marketo, an Adobe company

Account Executive, Install Base

- 1st account executive hired to help build out the US sales team. YoY ARR consistently doubled from $20M to $45M in 2010-11, again from $45M to $95M from 2011-12, and $95M - $185M from 2012-13.
-   Qualified and closed decision makers at all levels (director, VP, and C-Level) to facilitate deal closure
-   Managed the full sales-cycle, including contract generation and other deliverables for closing
-  Exceeded sales goals - Averaged 110% of quota month over month
-   Conducted a minimum of 4-5 demos / week using GoToMeeting
-   Utilized SFDC for lead management and sales forecasting
-   Mentored all new hires to ensure their personal career growth and contribution to the purpose
-   My favorite type of selling? Upselling!
-   Noteworthy accounts closed include: Twitter, Zuora, Okta, OpenTable, and Vitrue (acquired by Oracle).

Awards:

-  FY 2011 Top 5%
-  FY 2012 Top 5%

RingCentral

Sr Account Executive (Founding)

- ACQUIRED by BEL USA **

Excelled in client prospecting, qualifying, and closing at all levels of decision makers. Consistently achieved Top 10 status, out of approximately 200 reps.

Generated new accounts and consistently exceeded monthly quota by:
- Managing the entire sales cycle from qualification to closure to upsell.
- Outbound/Inbound lead generation and qualification to build my client base.
- Presenting promotional product ideas using a consultative selling approach.
- Exceeding daily outbound call volume (40-60 calls / day)
- Conceptualizing promotional marketing programs for and presenting clients with fresh, new ad specialty products.

Built book of business from 500 to 1500 customers mainly through referrals with existing Fortune500 clients.

Sabrina Ocampo

Sabrina Ocampo