Svetlana Dvoriashina is a seasoned Head of Digital Marketing with more than a decade of experience in the financial services industry and e-commerce sector. She has honed her skills and expertise in SEM, SEO, ASO, SMM, retention, and content marketing strategies development and implementation. Svetlana has worked both on the agency side and in-house, providing quality marketing services for B2C and B2B products. She has a Master's degree in Innovation management from the Higher School of Economics and has studied Mastering Digital Marketing: SEM, SEO, SMM at the London Business School. Svetlana holds an impressive track record, having worked with various organizations such as Relive, PaySend, Revolut, Tinkoff Bank, Sapato.ru, E-promo, Konstanta, and Business Angel Association.